‘Tout’

When you tout someone as something, you deliberately praise the individual in order to convince people that he is important or good.

For example, Sekhar is being touted as the next boxing champion.

The word `tout’ can also mean to sell something. For example, now that Ganguly is back in the team, many multinationals will use him to tout their products.

Source: ‘Know Your English’ (The Hindu) – December 04, 2006.

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