‘something go south’

When you say that something has `gone south’, what you mean is that it has gone down in value or quality.

Examples:  when share prices went south, investors panicked.* Sania lost in the first round of the French Open. Her famous forehand seems to have gone south. *  My friends sold off many of their stocks a week before the market went south.

Source: ‘Know Your English’ ( The Hindu) – June 5, 2006

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