The `our’ is like the `ure’ in `pure’, `sure’ and `cure’; the `g’ sounds like the `s’ in `pleasure’, `measure’ and `leisure’. The sound that follows is like the `w’ in `what’, `why’ and `wait’. The final vowels sound like the `ar’ in `bar’, `par’ and `car’. The `s’ is silent and the stress is on the first syllable. This is just one of the ways of pronouncing the word. The French pronounce the word rather differently. `Bourgeois’ is often used disapprovingly to refer to the middle class people who are only interested in material possessions.
*Karthick has become rather bourgeois since he returned from the States.